About
During the summer of 2024, I interned at Intuit in Mountain View, California. I collaborated with senior and principal designers, product managers, and engineers to conceptualize the future of financial technology.
The marketing site was released during Q1 FY25, however the project has since been depreciated since Q1 FY26.
Overview
Small businesses spend an enormous amount of time applying for loans, insurance policies, and other financial products. Often filling out the same information repeatedly across multiple providers. A single application can take anywhere from one to three hours, creating a significant barrier to accessing capital.
What We Did
The Intuit Business Insights Data Partnership was designed to eliminate that friction. By allowing small businesses to share their QuickBooks Online (QBO) data directly with financial and insurance providers, the application process became as simple as logging in and consenting to a data transfer. Reducing hours of manual entry to minutes.
The Problem
Small and medium businesses (SMBs) seeking loans or insurance face a compounding paperwork problem. Each provider requires its own underwriting process, and applicants must repeatedly supply the same financial information revenue figures, transaction history, and business details from scratch. This redundancy is costly in time and often discourages businesses from pursuing the capital they need.
Meanwhile, providers struggle too. Without a reliable, standardized source of truth, their underwriting processes are slow, expensive, and prone to error.
The Solution
Intuit's Business Insights Data Partnership bridged that gap. QuickBooks already serves as the financial backbone for over 10 million small businesses. By surfacing that data through a consent-based API, the partnership enabled providers to access verified, real-time financial information and enabled small businesses to pre-fill applications instantly leading to faster approvals, reduced underwriting costs, and more accurate pricing.